To catch up and response periodically to the change of the business environment play the important role of the success for companies to gain a competitive advantage in today. Based on the innovative research results of Shin Kong Life, some concrete representation have been included the research institutes, to bring in the LIMRA International Marketing Courses and the institutional systems of education and training for personnel; the products, being the market leader and the industry’s first Long-term Care Insurance and Permanent Cancer Insurance, and launching new improved products for various rides and portfolio insurance; the financial operation, planning cautiously the investment channel and enhancing the risk and asset-liability management; and the contract quality, focusing on underwriting and insurance claims, and raising the persistence.

Besides these, Shin Kong Life has prescribed lots of regulations to encourage employees to further their education in subjects related to their work and to broaden their knowledge and skill in preparation for job responsibilities. Employees who may train aboard are expected to promote international cooperation and reinforce exchange between the SKL and overseas insurance companies.

With the advancement of insurance market, Shin Kong Life has opened a representative office in Beijing and in Shanghai and a business office in Hong Kong, and continually plans to expanded our operation in China, setting a representative office in Xiamen and Guangzhou separately. We were granted approval from the China Insurance Regulatory Commission for the establishment of the subsidiary and gathered relevant information as a step towards expanding the China insurance market.

Shin Kong Life has always adhered to the corporate spirit of “honesty, integrity, and trust. ” We has established the most optimal brand image, cared a great deal about reputation, kept the promises we made for insurance to our customers, and aimed to transform SKL’s vision into reality.

Shin Kong Life values employees as business partners as well as an important asset. The concept of sincerity provides a clear guideline to the employer in respect of the expectation of the employees and at the same time to the relations between the staff. We have comfortable and safety workplaces, comply with company policy, provide excellent salary and welfare, and enhance harmonious employer-employee relationship. In additions, the staff members are actively to create sincerity-based partnerships, take responsibility for mistakes and not blaming others, break precedents in company bureaucracy, have moral courage to make critical reviews, and improve operation status.